Market - AFH tissue

The global market for AFH tissue totals about SEK 95bn, of which North America and Western Europe account for just over 35% and 30%, respectively, with growth of about 3% annually in Western Europe and 1% in North America. Growth in the rest of the world is substantially higher. In emerging markets such as Russia, the annual growth rate is closer to 10%.

SCA - Tissue - Tork For AFH tissue, SCA is number two globally and has a global market share of 16% with the Tork brand, which is marketed in 80 countries and has annual sales in excess of EUR 1bn.

The global brand Tork provides significant synergies since the difference in consumer and customer requirements are minimal in regard to tissue and dispenser systems in the various parts of the world. SCA is the market leader in Europe with a 20% market share and is number three in North America with a market share of 20%.

SCA’s market position is particularly strong in the fast-food restaurant sector in North America, where nearly every second napkin is supplied by SCA.